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2021 Summer CAB Connection Newsletter Banner


CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰 In the News


Avoid Virtual Fatigue: How to Keep Online Customer Advisory Board Meetings Fresh

While we’ve all become more skilled in managing virtual meetings, participant engagement is critical to ensure your members gain maximum value from these going forward.

👉Read now>>


Bringing Back In-Person Customer Advisory Board Meetings: 5 Things to Consider

With the pandemic waning and business travel resuming, our clients are starting to plan for in-person CAB meetings again.

👉Read now>>


Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin

Ignite helped Jeff design, launch, manage, and facilitate his client advisory panel since its inception in 2014 – and the program is still going strong today.

👉Read now>>

🖥️ Webinar

pragmatic institute webinar aug 26

Pragmatic Institute Chat: How Being A Customer Advisory Board Member Can Ignite Your Product Career

Ignite's Rob Jensen, VP of Marketing, will talk about the benefits of CABs, how CABs can be used to improve product development roadmaps, examples of how careers can benefit from participating in company CAB programs, and CAB program “must-dos” to ensure success.

Day & Time: Thursday, August 26th at 1:30 PM ET

👉Sign up for free here>>

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Customer Advisory Board Success: Fireside Chat with Banking Veteran Jeff Rankin

Former banking executive Jeff Rankin provides insights into what worked the best for his Client Advisory Panel, and advice for companies considering starting their own CAB program.

👉Listen now>> 

👉More CAB resources>>

🎫 Events

FB 1200x630 CAB Training Deecember

LIVE Online CAB Training: Starts December 8, 2021

Ignite offers the most comprehensive, interactive online advisory board training for CAB practitioners. In 3 live sessions, we'll cover all aspects of CAB strategy, design, recruitment, agenda creation, managing meeting & ongoing engagement. Our last training participants rated the relevance of the training content as 92%!

👉Learn more>>

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal: For our next CAB meeting, we are thinking of hosting both in-person and virtual meeting attendees. What is your advice on this hybrid approach?

Answer:  While this concept seems to make sense in today’s environment, we might recommend against doing so. First off, having CAB members join in via phone or video is always problematic – it’s hard for them to hear and contribute to the conversation. In addition, offering virtual meeting participation may reduce in-person participation by those who otherwise would join you. Our recommendation is to poll your members on their preference, and hold the meeting either completely virtual or in-person, and avoid the watered-down hybrid approach.

Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📙 CAB Resources
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


Based on the “invaluable feedback” from its CAB, Ryder is providing incremental offerings through extended service leases and launched its vehicle sharing network

📙 CAB Resources

CAB success page - header image

✨NEW CAB Success Resource
Ignite has posted new web content highlighting some of the CAB successes and related published materials of our numerous clients!
👉View CAB success page here>>

👉 More CAB resources>>

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💻 Contact Us

Phone: 888.667.7027

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>