CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for CAB Managers, Facilitators and Executive Sponsors.
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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.
📰 In the News
The Case for Quarterly Virtual Customer Advisory Board Meetings
With business travel still at a minimum, quarterly virtual CAB meetings are yielding great results and uncovering previously unrealized advantages.
Preparing for Virtual Customer Advisory Board Meetings: Five Must-Do Tips
While preparation, engagement, facilitation and outcome communication remain keys to success, here are some additional steps to ensure a beneficial virtual CAB meeting.
Providing Customer Advisory Board Meeting Presentations: Pros and Cons to Consider
While we encourage clients to provide CAB meeting presentations in the spirit of proactive information sharing, we understand that there may be some other factors to consider.
LIVE Online CAB Training: April 21, 23 and 28, 2021
Get your CAB program in shape for 2021! Ignite offers the most comprehensive, interactive online advisory board training for CAB practitioners.
Our previous training participants rated the overall quality of our program 98%! Get all your CAB questions anwswered by Ignite CAB experts and exchange ideas with your CAB practitioner peers. Limited seats available.
LIVE WEBINAR: How to Build a Business Case for Launching your Company’s CAB in 2021
Thursday, March 4th, 2021 // 3:00 PM EST // 12:00 PM PST
When initiating a customer advisory board, marketers are sometimes asked by their senior management for a “business case” for creating one. Many are not sure how to structure the concept, the questions to ask or the data to provide back to management.
Or you might be looking for ongoing support for renewing an exsiting advisory board. The principles for justifying a new CAB can be applied to keep your existing CAB going.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
Question:
Dear Eyal: Our product team wishes to start a CAB, but wants to run it themselves with no other departments involved. How can we encourage them to invite other departments to participate?
Answer:
While it’s a good sign your product team wants to initiate a CAB, it’s a red flag that they don’t want to involve other departments.That’s a sure sign their board will be focused exclusively on your existing products (and not necessarily forward looking), involve only product users as members, and discuss low-value, tactical product feature desires. I would suggest arranging a meeting with them and your executive management to discuss the benefits a CAB can deliver to all your departments (including sales and marketing), and the high value, strategic impact it can deliver to your company. (We can help here if you contact us!)
❓ Got a CAB manageent question for Eyal? Email him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection.
Contents
📰 In the News 🎫 Events 🖥️ Webinar 📙 CAB Resources 📄 Blog ❓ Ask Eyal ⭐About Ignite
💡 Did you know?
Launching a new product or service in 2021? Previewing it with your CAB might uncover some innovative messaging ideas. A list of creative ways to showcase your new product is available here via Forbes.
📙 CAB Resources
Template: Business Case for CABs
Are you planning on launching a CAB in 2021? Do you need to build a business case for the CAB? If so, we've got a template for you.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI.👉 Learn more>>
Ignite Advisory Group
560 Sylvan Ave., Suite 3160
Englewood Cliffs,
NJ
07632
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