CAB Connection is a quarterly resource newsletter for Customer Advisory Board Managers, Facilitators and Executive Sponsors.
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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.
📘Thought Leadership
Key Drivers of High-Performing Customer Advisory Boards
Unaware of how other companies manage their CAB programs, and unsure of what CAB success looks like? Learn best practices from global B2B companies running successful CAB programs. Featuring marketing leaders from ABB, AVI-SPL, Forcepoint, Ryder, UPS Capital, and Wolters Kluwer.
Ignite offers the most comprehensive and interactive Customer Advisory Board Training online for CAB practitioners – our previous training participants rated our program 90% or higher.
The annual Customer Advisory Board.org conference took place December 5, 2019 in Boston. Over 50 CAB and marketing professionals came together to share CAB strategies and best practices.
Proven 4-Stage Process for Managing Customer Advisory Boards
February 25, 2020 1:00 PM EST // 10:00 AM PST
Discover the 4 primary steps for establishing a robust CAB program, and learn how to manage each stage to optimize overall success of your CAB program. We'll share top tips and strategies per CAB phase—from CAB creation to implementation and ongoing management— and templates Ignite uses at every CAB phase.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards.
Question: Eyal: What are the best cities in which to hold a CAB meeting?
Answer: The best places to hold a CAB meeting are usually major cities that offer direct flights into them – think New York, Chicago, Atlanta, Dallas, Denver, San Francisco, London, etc. Smaller, harder-to-reach locations (e.g. Asheville, NC) that involve extra travel time are usually not preferred by CAB members. In addition, we do not recommend vacation destinations (e.g. Hawaii or the Caribbean), as this sends the wrong message about your CAB program. To pick the best city for your company, examine where your CAB members are located, and try to pick the one that is closest to the most members. Then rotate using different cities for future meetings.
Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection.
Contents
📘 Thought Leadership 📰 In the News 🎟️ Events 💻 Webinar 📄 Best Practices Blog 🎧 Case Study Podcast 💬 Ask Eyal
💡Did you know?
CABs can help your company with feedback on mergers and acquisitions. Ryder acquired a company as a direct result of its CAB member input. Learn more>>
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
Kelly Bousman, SVP of Global Marketing for AVI-SPL, describes the powerful role a CAB can play in your business – and one of the most direct and effective ways to capture voice of the customer.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >>
Ignite Advisory Group
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NJ
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Eyal Danon is the President and Founder of 
