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Did you know?

2 CAB members to 1 host company employee is the ideal ratio for host company attendees at customer advisory board in-person meetings. The right size of the CAB and who attends is important. Read more>>


Customer Advisory Board"The Ignite team is adept at capturing the important insights and guiding a team of executives in the creation of powerful action plans, resulting in an extremely well-constructed, highly-developed engagement.”
Ellen Roer Executive Director, Procurement & Corporate Services, UBS

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Ignite is pleased to offer its annual scholarship of $1,000 USD to students committed to their education and seeking financial assistance. Recipient will be selected in March. Learn more>>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>

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Phone: 888.667.7027

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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators, and Executive Sponsors. 

In the News



Five Ways to Know You’re Ready to Implement a Customer Advisory Board

While companies are often eager to implement a customer engagement initiative, some are more able than others. How do you know if your company is ready to initiate a robust client advisory council program? Read now>>

Six Tips for Ensuring Your Customer Advisory Board Doesn’t Backfire

When done right, CABs can provide an abundance of valuable insight to the host company. But poorly run, funded or resourced programs can do more harm than good. Read now>>



Creating and Aligning Your Customer Advisory Board Management Team

A robust CAB program is a company-wide effort that requires executive commitment and oversight, and entails participation from myriad department representatives. Here are the key roles needed to create a successful CAB program. Read now>>

Live Webinar

[WEBINAR MARCH 27th, 1-2PM ET] Customer Advisory Board Facilitation Strategies and Techniques

Eyal Danon, President, Ignite Advisory Group, and Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group, will share CAB facilitation best practices. Join us on this live webinar to discover what it takes to be an effective CAB facilitator and generate twice the engagement and drive better insights from meetings. Sign Up Now for the Webinar (3/27, 1-2PM ET)>>


CAB Manager Training: June 12-13, Boston
CAB Facilitator Training: June 13-14, Boston

Each year, Ignite hosts comprehensive training events for customer advisory board managers and facilitators to learn proven best practices, develop their program management skills, and apply these lessons to their own advisory board initiatives. Don’t delay – early bird registration ends May 2! Learn More>> 2017 Conference Recap

Over 40 CAB practitioners attended the annual Customer Advisory conference in December in San Mateo, CA. CAB professionals from Forrester, Oracle, Adobe, Transunion, Pindrop and more shared best practices, challenges, tips, and solutions. Read the complete recap>>

Ask Eyal

Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal: we have an internal executive who facilitates our client advisory council meetings, but he isn’t getting good reviews from our customer members. How can I communicate this and what can we do about it?


Facilitating a customer advisory engagement is not an easy task, even for well-meaning internal folks. It takes years of training and experience do the job well and ensure a positive experience by all participants. Internal facilitators can be hindered by internal conflicts, such as giving priority to larger member accounts, being too vendor focused or being unable to control rogue senior host company executives. Third party facilitators ensure a world-class engagement, help create a more compelling meeting agenda, content and activities, and deliver better meeting insights. Tell your executive (gently) about CAB facilitator training and the benefits of using a professional facilitator. She may thank you for the suggestions!

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


Ignite Joins Forbes Agency Council

Ignite has been accepted into the prestigious Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and service agencies. Read more>>