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Did you know?

According to CIO Insight, the top reason CIOs participate on customer advisory boards is to influence their vendors’ product roadmaps. Learn the rest of the top 10 reasons here>>

Ignite Testimonials

Ryder“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.”

Samuel Johnson
VP, Global Marketing

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs.

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Phone: 888.667.7027

FREE CAB Consultation

Have a question? Speak to an advisory board expert>>

CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In The News

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program

Due to a mix of hard and soft dollar amounts, measuring the impact of a CAB program may not always be a straightforward task. This article on Customer Think provides the top 10 metrics to track to measure program return on investment.


8 Essential Elements of Your Customer Advisory Board Meeting Agenda

Want to create an effective agenda for your next CAB meeting? This article on Pragmatic Marketing lists eight must-have elements that should be included.


How to Collect Corporate and Product Feedback to Expand Revenue with a Customer Advisory Board

March 16, 12:00 noon EST, 9:00 AM PST

To be effective, a CAB program must be properly established, resourced and managed, or the initiative can do more harm than good. Sponsored by Marketing Profs, this insightful and educational live session will convey the essential elements to create and manage a world-class CAB program.

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Upcoming Events

CAB Manager Training: June 20-21, Atlanta

CAB Facilitator Training: June 21-22, Atlanta

Each year, Ignite hosts comprehensive training events for customer advisory board managers and facilitators to learn proven best practices, develop their skills in managing their programs, and apply these lessons to their own advisory board initiatives.

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Ask Eyal

Eyal Danon, Founder of Ignite Advisory GroupEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Our management wants to establish a customer advisory board program, but wants the first meeting to take place next month, which has us concerned. How long should it take to set up a new CAB program?

Answer: While it’s great your management is eager to start a CAB, it takes time to conduct the important steps in order to be set up for success. Such steps include designing the CAB (e.g. setting the program goals and creating the charter); member recruitment (e.g. defining the ideal members and invitation outreach); and preparing for the meeting itself (e.g. interviewing members, creating the agenda and content, and preparation and review). As such, we recommend at least a 6 month lead time to conduct such steps before a face-to-face meeting takes place.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.