According to CIO Insight, the top reason CIOs participate on customer advisory boards is to influence their vendors’ product roadmaps. Learn the rest of the top 10 reasons here>>
“Stronger customer relationships from CAB programs is not limited to revenue and retention. Ryder was asked to participate in a member-led industry forum – the only carrier firm to be asked. We see a direct link in how CAB showcases our thought leadership by tackling industry issues that are relevant to members’ businesses.”
Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs.
CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.
In The News
Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program
Due to a mix of hard and soft dollar amounts, measuring the impact of a CAB program may not always be a straightforward task. This article on Customer Think provides the top 10 metrics to track to measure program return on investment.
8 Essential Elements of Your Customer Advisory Board Meeting Agenda
Want to create an effective agenda for your next CAB meeting? This article on Pragmatic Marketing lists eight must-have elements that should be included.
Webinar
How to Collect Corporate and Product Feedback to Expand Revenue with a Customer Advisory Board
March 16, 12:00 noon EST, 9:00 AM PST
To be effective, a CAB program must be properly established, resourced and managed, or the initiative can do more harm than good. Sponsored by Marketing Profs, this insightful and educational live session will convey the essential elements to create and manage a world-class CAB program.
Each year, Ignite hosts comprehensive training events for customer advisory board managers and facilitators to learn proven best practices, develop their skills in managing their programs, and apply these lessons to their own advisory board initiatives.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
Question: Our management wants to establish a customer advisory board program, but wants the first meeting to take place next month, which has us concerned. How long should it take to set up a new CAB program?
Answer: While it’s great your management is eager to start a CAB, it takes time to conduct the important steps in order to be set up for success. Such steps include designing the CAB (e.g. setting the program goals and creating the charter); member recruitment (e.g. defining the ideal members and invitation outreach); and preparing for the meeting itself (e.g. interviewing members, creating the agenda and content, and preparation and review). As such, we recommend at least a 6 month lead time to conduct such steps before a face-to-face meeting takes place.
Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection.
Eyal Danon is the President and Founder of 
