CAB Connection is a quarterly newsletter from Ignite for customer marketers and those leading CABs and customer growth initiatives.
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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board Managers, Facilitators and Executive Sponsors.
Events
We're excited to host a panel at the Customer Marketing Summit in San Francisco (Sept. 4th-5th).
The session is all about accelerating business value using customer-led advisory boards.
Uber and Adobe will share their CAB experience about how to reap outsized benefits for your customers and your company.
A New Paradigm In Customer Engagement: Customer-Led Advisory Boards
In a customer-led advisory board, the focus shifts from company-centric to customer-centric, and prioritizes the customer’s needs, challenges and opportunities at the very forefront.
[On-Demand Webinar] Top 10 Tips for Making Your CAB Meeting Worth Traveling To
How do you make your CAB meetings so valuable and travel-worthy that your customers will eagerly show up no matter what? This webinar shares ten tips to help you create successful and highly engaging CAB meetings.
In this video training series, we dive deep into processes, strategies and tips to maximize the value of your CAB. Ignite experts share their experiences and practical advice on a variety of CAB topics.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
âť“ Question: Dear Eyal: how can we communicate the value and success of our customer advisory board internally and externally?
✔️ Answer: Successful CAB programs require proactively communicating their insights and achievements to a wide audience.
Internally, you should be sharing your meeting report with those departments (sales, marketing, customer support, etc.) that can benefit from the input and insights from customers. Beyond that, consider publishing an article in your employee newsletter or reviewing findings at your company all-hands meeting.
Externally, you can have a page on your company website extolling the benefits and accomplishments of your CAB, which is great for recruiting new members.
In addition, publishing thought leadership pieces summarizing the challenges and solutions to a shared industry problem positions your CAB (and company) as an industry thought leader.
Finally, publishing articles in your customer newsletter, getting customers to participate in industry stories and posting CAB member testimonial videos on your website are additional ways to promote your CAB program success.
Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.com. We could include your question in the next CAB Connection.
Did you know?
One way to promote your CAB externally is to issue a press release. We were thrilled to partner with Stratasys to help them launch their CAB. As an example, take a look at the Stratasys press release announcing their new CAB.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more →
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Eyal Danon is the President and Founder of 
