❓ Ask Eyal
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
❓ Question: Eyal: As a B2B company that sells indirectly utilizing resellers and distributors, do you recommend we initiate a partner advisory board to engage with these key audiences?
✔️ Answer: YES! While some companies have robust programs to engage with their resellers, it’s common for partner outreach to be scarce, sporadic and one-way. As such, resellers often feel unheard, disconnected and even ignored – and certainly not performing up to their maximum potential. In turn, companies may simply not have a strong understanding of how their partners operate, what they need to be successful, and how they can sell more solutions. Partner advisory boards (PABs) are ideal for increasing revenue amongst your resellers, removing sales bottlenecks, discovering product insights, improving your messaging and better understanding your competition.
Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.com. We could include your question in the next CAB Connection.
