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2022 Summer Newsletter

CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰 In the News

Seven Innovative Session Ideas for Your Next Customer Advisory Board Meeting

A dedication to ensuring an engaging, member-driven discussion is crucial to CAB meeting success. That means minimizing boring PowerPoint presentations and designing sessions that are not only insightful, but interesting for your CAB members.

👉 Read now>>


5 Things to Accomplish AFTER Your Customer Advisory Board Meeting

Once a customer advisory board meeting has concluded, host companies may feel their hard work has been complete. But it has really just begun.

👉 Read now >>


Not a One-Time Event: How to Make Your Customer Advisory Board an Ongoing Program

Your CAB should not be established as a single event. Doing so implies that your program is attempting to address a single challenge or, worse, is a test to see if it works.

👉 Read now >>

🖥️ Webinar

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Fireside Chat: How Lumen Uses CABs to Drive Customer Advocacy

Wednesday, Sept. 21st | 1 PM ET

Lumen has created a strong customer advocacy program. And their customer advisory boards are a cornerstone of the program. Join our fireside chat with Nicolette (Nicky) Zaayman, Director CX and EX Advocacy and Communications, Lumen Technologies. Nicky will talk about how to increase CAB meeting engagement and how the CAB drives customer advocacy.

👉Sign up for the fireside chat >>

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Webinar On-Demand: How a Joining (or Supporting) a CAB Can Ignite Your Product Career

Customer Advisory Boards are an effective, career-building opportunity for product managers and product marketing managers who serve on them. Not only will you interact with your best customers, but presenting product plans and roadmaps in front of your company executives may put you in a position for career advancement.

👉Learn more>>

🎫 Events

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CAB Training Online: December 2022

Don't miss the next CAB Training on December 12th, 15th and 20th. Join your CAB practitioner peers for 3 comprehensive and interactive online sessions. We'll provide tips and best practices based on our CAB experience working with hundreds of B2B companies.

A recent participant said about the training: "The content was fantastic and gave us practical advice in addition to all the strategies to deploy a CAB. And I really appreciated the engagement with participants."

👉 Secure your seat >>

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

❓ Question: Dear Eyal, we are having trouble convincing our executive management of initiating a CAB program. What data can we give them to get behind supporting a CAB program?

✔️ Answer: In addition to our messaging and various articles on the benefits for host companies of starting a CAB program, point to the following statistics to communicate the benefits of engaging with your top customers:

  • Building emotional bonds with customers can net an average of 23% higher per-customer revenue when done right. (Source: Gallup Research)
  • Only 31% of B2B customers are fully engaged, meaning that 69% are indifferent or unengaged and are ready to take their business elsewhere. (Source: Gallup Report)
  • 79% of marketers who have turned their customers into advocates see increases in upsell, cross-sell, and enrichment. (Source: Forrester Research)

Got a CAB management question for Eyal? Email him at We could include your question in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📙 CAB Resources
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


According to Harvard Business Review, CEOs spend only 3% of their time with customers — and customer advisory boards provide a powerful platform for increased engagement with key clients. 👉 Read more at Gallup Research>>

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💻 Contact Us

Phone: 888.667.7027

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. 👉 Learn more>>