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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


Top 10 Reasons to Join a Customer Advisory Board

If you have been invited to join a customer advisory program, here are the top 10 reasons you should accept.

Read now >>


Stop Doing THIS Before Your First Customer Advisory Board Meeting!
If there’s one piece of advice we would give to companies who wish to start a new CAB program, it would be: don’t set a meeting date until you clearly understand the steps needed to establish a strong CAB program.

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5 Reasons Why Your Business Needs a Customer Advisory Board

As optimizing interactions with top clients is a universal desire for companies, customer advisory boards are the most effective and impactful way to engage with key customer executives.

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Online CAB Manager Training: Learn Proven Best Practices without the Travel!

Our training emphasizes practical experience based on working with the world’s leading companies to advance the collection of customer insights, executive voice of the customer, market research and sales and marketing strategies.

Full Day CAB Training Online: Thursday, September 12, 2019 (11:00AM-6:00PM EST)

Training includes:

  • Pre-Training Group Briefing: Thursday, September 5, 2019, 1 Hour (12:30-1:30PM EST)
  • Post-Training 1-on-1 Consultation: 1 Hour (to be scheduled)
  • Peer Group Follow Up: Thursday, September 26, 2019, 90 Minutes (12:30-2:00PM EST)

Learn more>>


Ignite Attends CXPA Conference

Ignite’s Rob Jensen was a “show and tell” presenter at CXPA’s Insights Exchange Conference, held in May in Salt Lake City, UT. There, various customer experience professionals were eager to learn about initiating CAB programs within their companies.

Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards. 

Question: Eyal: We are having trouble recruiting members for our customer advisory board program, and have had several members drop out in the last few months. Do you have any advice for effective CAB recruiting?

Answer: We hear this challenge from CAB managers quite often, and it is one shared by many companies. The first thing we advise is to remember that CABs must be established with shared challenges and mutually beneficial value for the members (first) and the host company (second). Second, we advise a robust recruiting process in which compelling materials, such as a printed charter and recruitment letters are delivered, ideally in-person by those with established customer relationships. Finally, it’s key to continue engaging CAB members in-between meetings, gathering their input on strategic topics and providing progress updates on the actions your company has taken based on their previous input. (If you’re doing these 3 things and still losing members, give us a call for an in-depth analysis.)

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


In the News
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


According to a Canadian study, 80% of business leaders with customer advisory boards say that if they had to do it again, they would set up another CAB. Learn more >> 

CAB Resources


NEW CAB Dictionary

Looking for a primer on customer advisory boards? Take a look at our new CAB dictionary with CAB terms and definitions all in one place. 

Read now >>


On-Demand Webinar: How Adobe Determines CAB ROI and Closes the Feedback Loop

Adobe’s Lauren Johnson shares her best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program.

Watch now >>

CAB Presentations Posted on Slideshare

Presentations covering a range of topics, including member recruiting, how to run a CAB and CAB benefits, are available online here >>

More CAB resources>

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >>