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In the News
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


According to a Canadian study, in the first three years after establishing a customer advisory board, average company sales grew 66.8% compared to 22.9% in the three previous years. In addition, productivity rose an average of 5.9% compared with 3.2% in the previous three-year period.

CAB Resources

Looking for CAB Best Practices Webinars, eBooks, Videos, Podcasts, Infographics?

Visit our CAB Resources page>>

Recent Testimonial


“It was amazing to see how much Ignite can have us learn in a short time at the CAB Training. We covered not only strategic issues but also very practical tips. I now feel very comfortable taking a more important role in helping us run and scale our CAB efforts.”

Pascal Marmier, Head Engagement Americas and Asia | Senior Vice President, Swiss Re

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>

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Phone: 888.667.7027

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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


Eight Customer Advisory Council Meeting Must-Haves

While meeting content will vary based on meeting goals and member-requested topics, here are eight essential elements you must have at your next customer advisory board meeting.

Read now>>


Maintaining Momentum: 12 Tips for Interim CAB Conference Calls

A key to a strong customer advisory board program is keeping the conversation going in-between face-to-face gatherings so that meeting outcomes, action items and work streams do not lose momentum.

Read now>>


Why the Largest AV Integrator Continues to Grow Each Year

Ignite client AVI-SPL has experienced consistent growth year over year. One key factor was meeting demand and customer's needs, which is why they created a Customer Advisory Board as part of their growth strategy. 

Read now>>


Customer Advisory Annual Conference: Dec 4th, 2018, Boston, MA

The largest gathering in the world focused on customer advisory boards, the Customer Advisory Board Association annual conference offers excellent professional development regardless of your program size or maturity.

More info>>


Ignite CAB Training: Another Successful Event

Twenty customer advisory board professionals representing 14 companies attended Ignite’s renowned CAB Training event last June in Boston. Once again, attendee feedback scores exceeded 96% in overall quality and meeting expectations.


NEXT CAB Manager Training: Feb 27-28, 2019, at WeWork in Miami, FL 

Each year, Ignite hosts comprehensive training for customer advisory board managers to learn proven best practices, develop their program management skills, and apply these lessons to their own advisory board initiatives. 

Learn more and sign up now>>

View training agenda and brochure>>



Upcoming Webinar: CAB Recruitment Strategies and TipsThursday, OCT 4th (2PM ET / 11AM PT) 

Learn what it takes to effectively recruit and manage customer advisory board members and keep them engaged year round. We'll cover many tips to get the right members on your CAB.

Sign up now>> 


Webinar On-Demand: Advanced Facilitation Strategies and Techniques

An in-depth discussion on facilitation prepartion, the critical skills required for CAB facilitators, and how to use techniques and session design to achieve better insights and results.

Watch now>>

Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Dear Eyal, Our management is requesting we provide a gift basket to our CAB members thanking them for their participation at our next meeting. Do you think this is a good idea?

Answer: Providing members a small token of your appreciation can add a nice touch to your next face-to-face meeting. This is especially true if the gift reflects the theme of the gathering or the city in which the meeting takes place. However, do note that some firms, especially government agencies or contractors, may have rules about accepting gifts, and may only be able to do so if the cost is low (e.g. under $100), so be sure to check their policies. More importantly, don’t make the gift decision a science project – I’ve seen several companies distract event personnel from more important logistical duties or invest too many executive approval cycles when their focus should be on the strategic content of the meeting itself.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.