CAB Connection is a quarterly newsletter from Ignite for customer marketers and those leading CABs and customer growth initiatives.
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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, customer marketers and those leading customer growth initiatives.
📰 In the News
Top 5 Customer Advisory Board Stumbling Blocks – And How To Remedy Them
While most CAB programs are successful, those that may fall short of expectations share similar stumbling blocks within the host company.
The Top Five Customer Advisory Board Facilitation Challenges – and Solutions
Facilitation is a constant challenge for companies who attempt to do this themselves with little experience or understanding of how to manage and direct a CAB meeting properly to generate optimal results.
Top 10 Tips for Making Your CAB Meetings Worth Traveling To
With all the distractions and time demands, how do you make your Customer Advisory Board (CAB) meetings so valuable and travel worthy that your customers will eagerly show up no matter what?
In this interactive webinar, we’ll share ten tips to help you create successful and highly engaging CAB meetings.
Join us this Thursday, February 22nd at 1 PM ET. Can't make it? Sign up anyway and we'll send the recording.
Accelerating Business Value Using Customer-Led Boards
A key challenge with traditional CABs is the outsized involvement of the sponsoring company. Ignite’s CAB 2.0 introduces the concept of CLB – Customer-Led Advisory Boards: the holy grail in CAB engagement as it represents an evolution of the traditional CAB engagement model.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
❓ Question: We are having trouble recruiting members for our CAB program, and have had several members drop out of our program in the last few months. Do you have any advice for effective CAB recruiting?
✔️ Answer: The first thing we advise is to ask yourself, is your CAB mutually beneficial? Remember that CABs must be established with shared challenges and value for the members (first) and the host company (second). This value must be shared with potential members as part of the recruiting process. (Do you have lots of one-way PowerPoint presentations and demos at CAB meetings? Then your CAB is likely not established with mutual value in mind.)
Second, we advise a robust recruiting process. All CAB members receive compelling materials, like a designed charter and recruitment letter. (If your company is emailing CAB invitations from a marketing person or event planner, you might see inferior recruiting results.)
Finally, it’s key to continue engaging with your CAB members in between meetings. Don't wait for that annual in-person CAB meeting to gather their input on corporate strategic topics. Use quarterly touchpoints to provide progress on the actions your company has taken based on their previous input.
Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.com. We could include your question in the next CAB Connection.
Contents
📰 In the News 🖥️ Webinar 📙 CAB Resources 📄 Blog ❓ Ask Eyal ⭐About Ignite
💡 Did you know?
Research on Partner Advisory Boards
According to research from the analyst firm Canalys, over 80% of partners think well-executed PABs are valuable. And a third of the partners report that PAB meetings are among the BEST and MOST PRODUCTIVE events they attend each year.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving CABs and Customer-Led Boards includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more →
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Eyal Danon is the President and Founder of 