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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰 In the News


Building Long-Term Customer Advisory Board Success: The Three-Year Plan

Companies should commit to a long-term CAB program that starts with a strong foundation, involves the right people, and contains member-driven content that will lead to strong engagements, robust insights and material company changes. 

👉 Read now →


Why You Shouldn’t Invite Prospects to Your Next Customer Advisory Board Meeting

Bringing prospects into your CAB meeting comes with some inherent issues — so maybe it's not a good idea to do so. Here's why.

👉 Read now →


A Customer Advisory Board Meeting with No PowerPoint? Here’s What to do Instead

Instead of boring PPT slides, consider implementing these elements to keep your CAB members at their maximum engagement.

👉 Read now →

🖥️ Webinar

Live Workshop: A Blueprint for Effective CAB Strategy and Design

📅 March 21st2 PM ET

In this workshop, you’ll learn how to establish a winning strategy and design for your CAB, as well as how to gain internal alignment to launch your program and create your CAB charter. And we'll share tips on how to redesign a CAB.

👉 Register now →

🎫 Events

CABorg Conference 1200x1200 (LinkedIn Post)

Virtual CAB Conference

📅 March 28th ⏰ 11 AM - 2:40 PM ET

The Customer Advisory Board association conferences are excellent professional development venues regardless of your program size or maturity. With so many best practices shared, attendees leave energized and ready to implement new strategies to take their CABs to the next level.

Read our blog post with the top 5 topics to learn at the CAB Conference.→

Join for free to hear from B2B marketing experts from Citrix, Adobe, Google Cloud, Ignite Advisory Group, VMware and SlapFive.

👉 Register now →

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

❓ Question: Dear Eyal,
How can we encourage our CAB members to participate in our marketing outreach?

✔️ Answer: CAB members are ideal participants to support your company’s case studies, testimonials, referrals, videos and social media activities. After all, they are big supporters of your company and likely your biggest fans. In doing so, make their story about them – how they encountered a common challenge, the alternatives they considered and why they went with your company’s solution. Most importantly, highlight the success they achieved with actual numbers – the money they saved, the number of customers they were able to better serve, etc. Putting their company – and the person driving the effort – in a positive light should be more than enough incentive to support your company’s marketing messaging. And a tip – ask your CAB members if they'd like to take part in customer advocacy efforts on your CAB meeting feedback form / survey. 

Got a CAB management question for Eyal? Email him at We could include your question in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📙 CAB Resources
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


In the first three years after establishing a CAB, average company sales grow 66.8% compared with a growth of 22.9% in the three previous years. 

👉 Learn more, read the BDC Study on advisory boards →

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💻 Contact Us

Phone: 888.667.7027

💻 FREE CAB Evaluation

Want help with your CAB or PAB program? Let's talk.

👉 Schedule a call with an Ignite CAB expert →

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. 

👉 Learn more →