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2021 Spring CAB Connection Newsletter Banner 2


CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators, and Executive Sponsors. 

πŸ“° In the News


Managing CAB Governance: Alleviating Legal Concerns about Your Customer Advisory Board

While well-run CABs should not create any legal exposure for your company β€” or your members’ companies β€” there may arise a few minor issues to clarify with your legal department.

πŸ‘‰Read the Forbes article now >> 


Planning Virtual Customer Advisory Board Meeting Social Activities: Pros and Cons to Consider

After a year of managing online CAB meetings during the pandemic, we’ve seen some virtual activities go well, and others fall short of expectations.

πŸ‘‰Read the CustomerThink article now >>


Running Effective Customer Advisory Board Internal Stakeholder Meetings: 5 Must-Dos

In participating in stakeholder meetings for over a decade, we have seen some CAB practitioners manage these very well, and, unfortunately, others who don’t.

πŸ‘‰Read the Business2Community article now >>

πŸ–₯️ Webinar

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Live Webinar | June 15th | 12 PM ET

VMware Advisory Board: How to Effectively Launch Your Inaugural Meeting Virtually

Industry leader Kathleen Tandy, Vice President of Global Partner & Alliances Marketing, VMware, will share advisory board best practices and strategies for successfully launching an inaugural advisory board virtually. Don't miss our fireside chat with Kathleen to learn real-world tips, best practices, and lessons learned from their inaugural partner advisory board meeting. 

πŸ‘‰ Register for the webinar now>>


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Recorded Interview

Former banking executive Jeff Rankin provides insights into what worked the best for the Client Advisory Panel he oversaw, and advice for companies considering starting their own CAB program.

πŸ‘‰ Watch the fireside chat now>>

🎫 Events

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LIVE Online CAB Training: July or December 2021

Ignite offers the most comprehensive, interactive online advisory board training for CAB practitioners. Join Ignite CAB experts and get all of your CAB questions answered in 3 online sessions. Limited seats are available.

We'll cover all aspects of CAB design, strategy, recruitment, agenda creation, virtual meeting management and engagement, and ongoing follow-up. Our previous training participants rated the overall quality of the program 97%!

πŸ‘‰ Learn more about CAB Training>>

❓ Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question:  Eyal: With more people getting Covid vaccines and companies talking about business travel, are you starting to see the return of in-person CAB meetings?

Answer: Many of our clients are starting to consider and even plan for in-person CAB meetings later in 2021. But there are several realms that they must first determine. The first is what their own company policy is regarding travel and attending in-person meetings. Will these be allowed, and are there any risks or liabilities here? The second consideration is the same regarding their CAB members' company travel policies. Some clients are surveying members to see where they stand on business travel for CAB meetings, from a corporate and personal comfort level. Lastly, CAB host companies are evaluating where the best location for an in-person meeting should take place. Some of our clients are considering warmer locations where outdoor social activities would work best. And, one client has booked a small, boutique hotel for fall 2021 to have the entire space only to themselves during their CAB meeting.

Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


πŸ“° In the News
🎫 Events
πŸ–₯️ Webinar
πŸ“™ CAB Resources
πŸ“„ Blog
❓  Ask Eyal
⭐About Ignite

Did you know?


According to a recent study by McKinsey, as post-pandemic travel resumes, in-person customer engagementsβ€” including CAB meetingsβ€”will be companies’ highest priorities and are projected to come back the fastest.

πŸ‘‰ Learn more>>

πŸ“™ CAB Resources


Webinar On Demand Virtual CAB Meeting Best Practices, Tips, Ideas, and Must-Dos.πŸ‘‰ Watch now>>


Building a Business Case for your CAB

Use our CAB business case template to help you justify the investment in your CAB program. πŸ‘‰ Download now>>

πŸ‘‰ More CAB resources>>

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πŸ’» Contact Us

Phone: 888.667.7027

πŸ’» FREE CAB Assessment

Want help with your CAB program? Set up a free consultation with an Ignite CAB expert.

πŸ‘‰ Schedule now>>

⭐ About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI.

πŸ‘‰ Learn more>>