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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰In the News


Customer Advisory Board Meeting Postponed? Five Keys to a Successful Virtual CAB Meeting

Your CAB should not go dark due to Coronavirus – to keep your vital program momentum going, you should quickly pivot to hosting your next CAB engagement online via a virtual meeting.

Read Now >>


Five Expert Insights on Creating Successful Customer Advisory Boards

In our latest research report, Key Drivers of High-Performing Customer Advisory Boards, we discovered some of the best practices from global B2B companies running successful CAB programs.

Read Now >> 


How to Run a Successful Customer Advisory Board Program: 5 Proven Tips

CAB insights can include developing entirely new products or services, new markets and customer segments to target, and partner and M&A candidates.

Read Now >>


Post-Customer Advisory Board Meeting: Five Action Tracking Must-Do Tips

CAB managers may feel overwhelmed with potential actions to take, and now must rely on other people and departments to commit to completing them.

Read Now >> 



Online CAB Training: The June Group Starting June 9th or The July Group Starting July 14th

Ignite offers the most comprehensive and interactive Customer Advisory Board Training online for CAB practitioners.

June 2020 Group

  • Session 1: Pre-Training Group Briefing – Tuesday, June 9th
  • Session 2: CAB Training Online Half Day – Tuesday, June 16th 
  • Session 3: CAB Training Online Half Day – Tuesday, June 23rd

July 2020 Group

  • Session 1: Pre-Training Group Briefing – Tuesday, July 14th
  • Session 2: CAB Training Online Half Day – Tuesday, July 21st
  • Session 3: CAB Training Online Half Day –Thursday, July 30th

Sign up for training>>


2020 Summit on Customer Engagement

Ignite sponsored this event held in San Francisco in March, interacting with many customer experience management professionals.

💬Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards. 

Question: Eyal: How is the Coronavirus pandemic impacting your clients’ CAB programs?

Answer: Like many professionals, our CAB clients are moving their member engagements online via virtual CAB meetings – and using them as an opportunity to check-in on customers, convey important operational and service information and inquire as to how they can be of aid during these troubling times. Other Ignite clients are taking this opportunity to reexamine or refocus their programs to ensure they are meeting their program objectives. Finally, others are starting CABs: this is a good time to create a strong charter and properly recruit members – without the pressure of planning for an impending in-person meeting.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


📰 In the News
🎟️ Events
💻 Webinar
📄 Best Practices Blog
💬 Ask Eyal

💡Did you know?


According to a Canadian study, in the first three years after initiating a customer advisory board, average company sales grew 66.8% compared to 22.9% in the three previous years.




[Webinar On Demand] Best Practices for Running Virtual Customer Advisory Board Meetings

During this unprecedented time of Coronavirus, many upcoming CAB in-person meetings have been cancelled or postponed to the fall. Instead of waiting, a viable alternative is to host the meeting online. Watch our webinar to find out the 6 keys to meeting preparation and the top 12 facilitation techniques for online CAB meetings.

Watch now>>

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >>