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In the News
Events - Webinar & Training
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


According to a Gallup poll, “A typical B2B company has an optimal relationship with fewer than one in seven of its customers… and only 13% of B2B customers are fully engaged” in the first place. However, “fully engaged customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth.”

CAB Resources

Looking for CAB Best Practices Webinars, eBooks, Videos, Podcasts, Infographics?

Visit our CAB Resources page>>

Recent Testimonials


“While I consider myself an expert in executing and facilitating CAB meetings, there is always something to be learned from Ignite and the other participants. I garnered many great facilitation techniques that will allow my programs to run more smoothly.”

Lisa Bianco, VP Customer Experience, SAP Ariba

More testimonials>>


Scholarship Award Winner

Congratulations to our 2017-2018 scholarship award winner, Shermila Pia! She is pursuing a medical degree at California Northstate University. We are thrilled to support students to achieve their educational goals.

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>

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Contact Us

Phone: 888.667.7027

FREE CAB Consultation

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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


Five Proven Tips for Recruiting for Your Client Advisory Council

Recruiting for client advisory councils is often challenging for companies. We’ve learned what it takes to successfully recruit customers for client advisory councils – and get them eager to participate.

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5 Things You Must Do To Prepare For Next Your Customer Advisory Council Meeting

If you’re planning on using canned presentations, demos or sales pitches at your next customer advisory council meeting: STOP and read this article first.

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5 Steps to Creating a Robust Customer Advisory Council Program

While the benefits of Customer Advisory Council programs are many, establishing and managing a robust CAC program requires adequate planning, resources and training.

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Upcoming Events


CAB Training in Boston | June 2018

  • CAB Manager Training: June 12-13
  • CAB Facilitator Training: June 13-14

Each year, Ignite hosts comprehensive training events for customer advisory board managers and facilitators to learn proven best practices, develop their program management skills, and apply these lessons to their own CAB initiatives.

Register Now>>

Live Webinar

Customer Advisory Board Facilitation Strategies: Preparing for Effective Facilitation and Deeper Dive on Techniques

  • Date: Thursday, May 24th
  • Time: 1:00-2:00 PM ET

Due to high demand, we’re offering an in-depth discussion on the critical skills required for CAB facilitators, and how to use techniques and session design to achieve better insights and results.

Sign Up Now>>

Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Dear Eyal, We are experiencing challenges in getting our sales and relationship management teams to follow through with recruiting members for our planned customer advisory council. Any advice on how to motivate them to help?

Answer: We’ve sometimes heard CAB managers suggest offering a financial incentive to sales people to submit their CAB nominees or conduct recruiting activities, but we think this approach sends the wrong message. As sales professionals are, understandably, busy with generating revenue for their companies, CAB executive sponsors should take the time to educate their sales teams on the strategic importance of their programs, and what’s “in it” for the sales team – studies show CAB members purchase more than non-CAB customers. In addition, we recommend the executive sponsor collect buy-in from executive sales leadership, and both should communicate the strategic value of your CAB program to your account teams; that the program is not a marketing experiment but instead a company-endorsed initiative in which sales participation is needed (and expected) for program success.

Got a CAB management question for Eyal? eMail him at Your question could be included in the next CAB Connection.

Customer Engagement Survey

survey-iconTake the Customer Engagement Survey: While there are many ways to engage with customers… which programs generate the most value? A new survey is measuring the most successful methods used to generate customer feedback. The results offer an excellent opportunity for marketers to benchmark against their peers, and learn where others are succeeding with their engagement programs.

Take the survey here>>

More survey background here>>