Not rendering correctly? View this email as a web page here.

Did you know?

According to CIO Insight, the top reason CIOs participate on customer advisory boards is to influence their vendors’ product roadmaps. Learn the rest of the top 10 reasons here>>


SBS Customer Advisory Board“Ignite helped to make SBS’ first Executive Advisory Board Meeting a big success. We greatly appreciate the knowledge and professionalism of the Ignite team and look forward to cultivating our relationship further.”
Carol Stabile, CAMS
Senior Business Manager
Safe Banking Systems

See More Customers>>


Ignite is pleased to announce our annual scholarship of $1,000 USD to current students of any major (undergrad or graduate school) committed to their education and seeking financial assistance. Learn more>>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>

Forward this newsletter to a colleague & subscribe. Click here >>

Got ideas or a request for the next issue? Click here>>

Follow Us:

Follow us on YouTube Follow us on Facebook Follow us on Google+ Follow us on Twitter Follow us on Linkedin

Contact Us

Phone: 888.667.7027

FREE CAB Consultation

Schedule now>>

CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News



Eight Essential Elements of Your Customer Advisory Board Meeting Agenda

While the content of every customer advisory board (CAB) meeting will vary depending on meeting goals and member-desired topics (gathered through engaging them before the meeting), here are some essential “must have” elements that should be included as part of every CAB meeting agenda. Read now>>

Loyalty360 Customer Awards: Congrats to Ryder

Congratulations to our client Samuel Johnson, VP Global Marketing, Customer Loyalty & Insights, Ryder System, Inc., for winning various Loyalty360 customer awards, in operational excellence, brand insights, and customer experience and engagement. The Ryder Customer Advisory Boards are an integral part of Ryder's customer-centricity focus and success. Learn more>>

Upcoming Events 2017 Conference: December 4-5, San Mateo, CA


Join us at the Customer Advisory Annual Conference (December 5th), the largest gathering of CAB practitioners worldwide. The conference represents an excellent professional development venue regardless of your program size or maturity. With so many best practices being shared from real-world CAB practitioners, attendees leave energized and ready to implement numerous lessons learned to take their CAB programs to the next level.

Speakers include:

  • Laura Ramos, VP, Principal Analyst, Forrester Research will share about “From Customer Advisory to Advocacy: The Evolution of the B2B CAB”
  • Sonang Kim, Director, Executive Boards, Oracle will discuss "Start, Evolve or Retire an Advisory Board: A Continuous Assessment"
  • Lauren Johnson, Digital Marketing Customer Advisory Board Program Manager, Adobe is talking about "Determining CAB ROI and Closing the Feedback Loop with Customers"
  • Jennifer Kaczmarczyk, Senior Manager, Product Marketing, Healthcare Solutions, Transunion is sharing best practices on “Top CAB Challenges and Strategies to Overcome Them”
  • Eyal Danon, President, Ignite Advisory Group is providing “Facilitation Techniques to Increase CAB Member Engagement and Drive Better Insights"
  • Allyson Houser, Senior Marketing Manager, Pindrop will reveal "Strategies for a Startup to Recruit C-level Members to a CAB"

Register Now>>

Ask Eyal

Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal: I need help explaining to my management the risks of NOT starting a customer advisory program. Can you help?

Answer: The biggest risks of not establishing a CAB program include miss-firing on key corporate initiatives. Without customer input, you might enter the wrong markets, miss out on creating new products and services (e.g. “low-hanging fruit”), not address competitive threats or miss potential business partnerships or M&A targets. Your product management team might create features that are of minimal value to your customers, miss easy fixes or not address competitive offerings. Finally, your marketing team may be investing in the wrong channels, create off-target messages and fail to reach new prospects. These are just a few risks of not engaging with your customers, but you can see the downside is potentially significant – and disastrous for your company.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.

On-Demand Virtual Conference

How to Engage with Your Customers for Marketing Success

Engaging with your clients can uncover emerging business trends, competitive opportunities, new products and service categories, additional companies to partner with or acquire, and much more. Such engagement can reveal previously unknown revenue streams, increased opportunities for customer satisfaction, and expose new ways to influence and gain new profitable customers.

Learn More>>