CAB Connection is a quarterly resource newsletter from Ignite for CAB Managers, Facilitators and Executive Sponsors.
Not rendering correctly? View this email as a web page here.
SHARE
CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.
📰 In the News
9 Tips For Having A Customer Spotlight At Your Next Customer Advisory Board Meeting
CAB members are keen to hear how fellow members attacked and solved a similar challenge they all face, as the lessons learned can be taken back and applied to their own companies.
Top 5 Things to Send to Customer Advisory Board Members Before Your Next Meeting
To create a strong, more meaningful experience for your customers and to ensure maximum insights will be generated, don’t forget to send these five important items to your CAB members in advance of your upcoming meeting.
A key component of an effective CAB program is what happens after a meeting — right after and throughout the year. In this workshop, we’re diving into post-meeting reporting and action tracking — how do you show ongoing business impact internally and to your CAB members?
Learn how to overcome the engagement dilemma in your CAB meetings. We’ll share what a well-facilitated meeting looks like, and give you facilitation tips to manage meeting engagement.
We're proud to sponsor #CustomerXCon in Boston (October 17th to 18th).
#CustomerXCon is the premier conference for customer marketing and advocacy.
Why join the conference? Network with your peers. Gain ideas for your company's strategic growth initiatives. And attend our workshop all about driving value and ongoing engagement for your CAB.
If you'd like to attend, we've got a 20% off discount code for you. Email us and we'll send you the code.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
Question: Eyal: Our CAB members will sometimes request they send a substitute from their organizations to attend our CAB meetings. Is this a good idea and should we allow this?
Answer: If any CAB member makes such a substitution request, the communicated answer (politely and professionally of course) should be “no.” Substitutions not only likely violates the initial commitment made by your customer, but sends a bad message to your other CAB members that such delegates are acceptable. As such, allowing such replacements can only weaken your CAB program.
But more importantly, consider why they are doing this. Is your CAB a collection of peers? Is your meeting agenda host company-centric? Is your content tactically focused? If you’re not providing real value to your CAB members, they may become uninterested in your program and begin to check out of it. (Check out my associate Rob Jensen’s article for more tips here)
Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.com. We could include your question in the next CAB Connection.
Contents
📰 In the News 🖥️ Webinar 🎫 Events 📙 CAB Resources 📄 Blog ❓ Ask Eyal ⭐About Ignite
💡 Did you know?
A strong CAB theme should reflect the journey or transformation your members and company aim to go through as part of the overall initiative itself. It should be unique, compelling and aspirational enough to help attract members, fueling what we call the “power to convene.”
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more →
Ignite Advisory Group 560 Sylvan Ave., Suite 3160 Englewood Cliffs, NJ 07632
You received this email because you are subscribed to Marketing Information & News from Ignite Advisory Group.
Update your email preferences to choose the types of emails you receive.
.png?upscale=true&width=700&upscale=true&name=Workshop%20Meeting%20Follow-Up%20Watch%20Now%20(940%20%C3%97%20788%20px).png)
-png.png?upscale=true&width=700&upscale=true&name=CustomerXCon%20Social%20Share%20tile%20(1)-png.png)
Eyal Danon is the President and Founder of 