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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰 In the News


Pitching A Customer Advisory Board To Your Executives: 5 Essential Elements To Include

Obtaining your executive team’s support for your CAB program is an essential step in ensuring a successful program.

👉 Read now>>


Do's and Don'ts for Sharing Customer Advisory Board Updates with Your Executive Team

While most executive CAB updates go well, here are some tips to ensure your next meeting doesn’t go south, off on tangents, or into chaos.

👉 Read now >>


Top Six Costs to Incorporate into Your Customer Advisory Board Plan

CABs are not the place to cut financial corners. You want to put on your best face for executives representing your most valuable and innovative customers.

👉 Read now >>


Podcast On-Demand: Lessons Learned from Launching Multiple Customer Advisory Boards

Fortinet’s Amy Pang describes her strong CAB planning process, how to start with open feedback, and the essentials to provide meeting attendees.

👉 Listen now >>

🖥️ Webinar

Fireside Chat: Learnings from the First Year of the Insight CxO Client Advisory Council

December 1st | Live | 1PM ET

Our next fireside chat features Fortune 500 company Insight. Hear from their CxO Council's co-executive sponsorsGary Richards and Megan Amdahl. Gary and Megan will talk about the value of the CxO Council, learnings from year one and keys to success.

Join us and bring your questions for the Insight CxO Council's executive sponsors!

👉 Sign up for the Insight fireside chat 12/1>>


🖥️ Webinar On-Demand

Fireside Chat: How Lumen Uses Customer Advisory Boards to Drive Customer Advocacy

Lumen’s CAB is a cornerstone of its customer advocacy initiative. Learn how Lumen has mastered virtual CAB meeting engagement, keeping members coming back, and driving tangible business results.

👉 Watch now >>

🎫 Events

Customer Advisory Board Training

CAB Training Online: December 2022

Are you launching or improving your CAB in 2023? If so, join us at the CAB Training starting next month. You'll get comprehensive tools, tips, and foundational best practices. 

Get all your CAB questions answered throughout the training by Ignite CAB experts and your peers. The interactions will give you invaluable insights that you can't get from a blog post or ebook. You'll have opportunities to exchange ideas with your peers in small breakout groups. And we'll share a packet of templates you can use for years to come.

Dates: December 12th, 15th, 20th (all online) 

👉 Save your spot >>

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

❓ Question: Eyal: We are considering holding our next CAB meeting at the same location and right after an industry conference. Would you recommend we do this?

✔️ Answer: While doing so may be convenient for your customers’ (and own executives’) travel schedules, there are significant cons to consider. The adjacent conference may be a competing focus that distracts CAB members or your company leadership. Everyone may be too tired to actively contribute to a CAB meeting. Finally, as your members are likely busy people, they likely can’t extend their time away beyond the conference. Instead, we recommend making your CAB meeting so strong that it warrants its own special location and date – and the focus and dedication of all participants.

Got a CAB management question for Eyal? Email him at We could include your question in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📙 CAB Resources
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


According to CIO Insight, the top reason CIOs participate on customer advisory boards is to influence their vendors’ product roadmaps.

👉Learn the rest of the top 10 reasons here >>

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Phone: 888.667.7027

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology and process for managing and evolving Customer Advisory Boards (CABs) includes a 5-stage process and 48 deliverables to deliver a clear ROI.

👉 Learn more>>