CAB Connection is a quarterly resource newsletter from Ignite for Customer Advisory Board Managers, Facilitators, and Executive Sponsors.
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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators, and Executive Sponsors.
📰 In the News
Six Ways to Broaden Your Customer Advisory Board Membership
Expand your CAB program to bring in fresh ideas and uncover out-of-the-box thinking.
Live Webinar: November 18th at 2PM ET Join us for a fireside chat with Ryder’s Stephanie Wicky, Vice President, Marketing to learn the secrets to ongoing customer advisory board success. We’ll cover the importance of strong executive commitment, how Ryder is putting their CAB to work for them, and how the CAB is helping Ryder navigate the pandemic supply chain disruption.
Pragmatic Institute Product Chat: How Being a Customer Advisory Board Member Can Ignite Your Career
Learn how a CAB is an effective career-building opportunity for marketers, product managers and product marketing managers who support or serve on them. 👉Watch now>>
LIVE Online CAB Training: December 8-15, 2021 Ignite offers the most comprehensive, interactive online advisory board training for CAB practitioners. Get all of your CAB questions answered by Ignite CAB experts. Our previous training participants rated our program 90% or higher!
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
Question: Eyal: We created a post-meeting report from our recent customer advisory board meeting. Who should we share it with?
Answer: Everyone in your company should understand who your customers are, how they use your solutions and the problems they solve, and what they like (and dislike) about them. Results from CAB meetings should be shared and communicated throughout your company with every department. You might, for example, present report highlights in your next company all-hands meeting, or write an article for your internal company newsletter. Communicating your CAB results will not only help everyone better understand how your company operates, but provide internal promotion of your CAB program.
Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection.
Contents
📰 In the News 🖥️ Webinar 🎫 Events 📙 CAB Resources 📄 Blog ❓ Ask Eyal ⭐About Ignite
💡 Did you know?
Launching a new product or service in 2022? Previewing it with your CAB might uncover some innovative messaging ideas. A list of creative ways to showcase your new product is available here.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. 👉 Learn more>>
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Eyal Danon is the President and Founder of 