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2021 Fall CAB Connection Newsletter Banner (1)-2


CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators, and Executive Sponsors. 

📰 In the News

Six Ways to Broaden Your Customer Advisory Board Membership

Expand your CAB program to bring in fresh ideas and uncover out-of-the-box thinking.

👉Read now>> 


In-Person vs. Virtual: 5 Tips for Managing Hybrid Attendance Customer Advisory Board Meetings

Some companies are adopting a hybrid approach to meeting with customers: some is conducted face-to-face while some are engaged virtually.

👉Read now>>

7 Tips for Starting (or Re-Starting) Customer Advisory Boards in the Pandemic Age

Here are some strategies that’ll help your product team propel customer engagement programs going forward.

👉Read now>>

🖥️ Webinar

Webinar Ryder CABs (320 x 200 px) (1)-1

Live Webinar: November 18th at 2PM ET
Join us for a fireside chat with Ryder’s Stephanie Wicky, Vice President, Marketing to learn the secrets to ongoing customer advisory board success. We’ll cover the importance of strong executive commitment, how Ryder is putting their CAB to work for them, and how the CAB is helping Ryder navigate the pandemic supply chain disruption.

👉Sign up for the webinar with Ryder now>>

Pragmatic Chat banner

Webinar On Demand

Pragmatic Institute Product Chat: How Being a Customer Advisory Board Member Can Ignite Your Career

Learn how a CAB is an effective career-building opportunity for marketers, product managers and product marketing managers who support or serve on them.
👉Watch now>>

👉 More CAB resources>>

🎫 Events

CAB Training DEC 2021 940x788 (Facebook Post)-1

LIVE Online CAB Training: December 8-15, 2021
Ignite offers the most comprehensive, interactive online advisory board training for CAB practitioners. Get all of your CAB questions answered by Ignite CAB experts. Our previous training participants rated our program 90% or higher!

👉 Learn more>>

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question:  Eyal: We created a post-meeting report from our recent customer advisory board meeting. Who should we share it with?

Answer: Everyone in your company should understand who your customers are, how they use your solutions and the problems they solve, and what they like (and dislike) about them. Results from CAB meetings should be shared and communicated throughout your company with every department. You might, for example, present report highlights in your next company all-hands meeting, or write an article for your internal company newsletter. Communicating your CAB results will not only help everyone better understand how your company operates, but provide internal promotion of your CAB program.

Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📙 CAB Resources
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


Launching a new product or service in 2022? Previewing it with your CAB might uncover some innovative messaging ideas. A list of creative ways to showcase your new product is available here.

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💻 Contact Us

Phone: 888.667.7027

💻 FREE CAB Consultation

Want help with your CAB program?

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. 👉 Learn more>>