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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰In the News


Building a Business Case for Your Customer Advisory Board: Five Questions to Ask

When it comes to starting a CAB program, your company should conduct some self-analysis by asking a few key questions.

👉Read now>>

Building a Business Case for Your Customer Advisory Board: Five MORE Questions to Ask

Determining answers to key business questions can drive your program charter, garner financial investment and gather executive commitment.

👉Read now>> 


Virtual Customer Advisory Board Meetings: Six Must-Do Steps for Conducting Engaging Breakout Sessions

With everyone participating virtually, breakouts are important to keep your CAB members stimulated, engaged and contributing their best ideas.

👉Read now>> 



Live Webinar: How to Recruit and Engage Executive Advisory Board Members During Coronavirus

September 30, 2:00 PM EST / 11:00 AM PST


Forcepoint’s Ben Tao will share best practices, strategies, and tips for advisory board recruitment and engagement—including how to effectively run virtual breakout sessions—based on his experience managing the Forcepoint Executive Advisory Board.

👉Sign up now>> 

📙CAB Training


Live CAB Training Online: December 2020

Ignite offers comprehensive and interactive customer advisory board training for CAB practitioners. Our training emphasizes practical experience based on working with the world’s leading companies to advance their customer insights, executive voice of the customer, market research and sales and marketing strategy. Participants regularly rate the training highly in value and lessons learned.

👉Sign up now>>

❓Ask Eyal

Eyal-Danon-100x100Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards. 

Question: Dear Eyal: In recruiting for our CAB, some of the executives we are targeting are not users, nor are familiar with our solutions. Should we only be recruiting product users for our CAB? Or should we recruit users and executives?

Answer: When initiating a CAB, it’s important to determine your program goals and objectives, which should drive who your members should be. Membership should be consistent among roles and titles; you don’t want a “mixed” membership, which will likely lead to attrition. In our experience, CABs made up of high-level customer executives deliver the most material, strategic insights to your company, and thus highest ROI to your program. We recommend keeping product users engaged and informed through other mediums, such as user group meetings or online product support and update sessions instead.

👉Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


📰In the News


📙CAB Training

❓Ask Eyal

📄Best Practices Blog

💡Did you know?


According to a Gallup poll, “A typical B2B company has an optimal relationship with fewer than one in seven of its customers… and only 13% of B2B customers are fully engaged” in the first place. However, “fully engaged customers deliver a 23% premium over average customers in share of wallet, profitability, revenue, and relationship growth.”

💻On-Demand Webinar


On-Demand Product Chat

Product Management Chat: Managing Customer Advisory Boards during the Pandemic Crisis

This online session describes how product managers should be engaging their customers now in order to best capture desired product roadmap input.

👉Watch now>> 

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Phone: 888.667.7027


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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. 👉Learn more>>