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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


3 Tips for Setting a Powerful Customer Advisory Board Theme
Have you considered creating a theme for your Customer Advisory Board? Your CAB theme should be unique and compelling, attracting the right CAB members and elevating your company's mission. 

Read now >>


Providing Gifts to Your Customer Advisory Board Members: 5 Tips to Consider

As part of the overall CAB member experience at in-person meetings, a gift for members is a nice gesture and memento for members. Here are top 5 tips to think about for CAB member gifts. 

Read now >>



Customer Advisory Association Annual Conference: Dec 5, 2019, Boston

Don't miss the largest conference focused on customer advisory boards. Network with your peers, gain best practices and tips to use with your customers, and challenge your thinking on how CABs can drive business value. Join us and your peers next month in Boston on December 5th.

Featured speakers include: Ryder, Forcepoint/ Raytheon, Ignite Advisory Group, NetScout, and BNY Mellon | Pershing. 

More info and register here>>


Online CAB Manager Training: Learn Proven Best Practices without the Travel!

Our training emphasizes practical experience based on working with the world’s leading companies to advance the collection of customer insights, executive voice of the customer, market research and sales and marketing strategies.

CAB Training Online - March 2020 Group:

  • Pre-Training Group Briefing: Wednesday, March 11, 1 Hour (2:00-3:00PM EST)
  • CAB Training Online, Half Day: Wednesday, March 18, 3 Hours (12:00-3:00PM EST)
  • CAB Training Online, Half Day: Wednesday, March 25, 3 Hours (12:00-3:00PM EST)

Sign up for training>>

CAB Resources

Sirius-Decisions-Logo-311w[Webinar] How Customer Advisory Boards Fit Into a Successful Customer Engagement Program, featuring Sirius Decisions

Featuring guest speaker Lisa Nakano of Sirius Decisions, learn the challenges in generating executive customer advocacy and the critical steps to create an effective CAB program.

Watch the webinar now >>

CAB Directory of Terms

CAB-Dictionary-150wNew to CABs? Not sure what the lingo means? Help is available! Check out our directory of terms for a CAB primer...and let us know if there is a term we should add to our list. Read here >> 

More CAB resources>

Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards. 

Question: Eyal: Our CAB program seems to ‘go dark’ in between our annual meetings. Any advice for keeping our members – and our own stakeholders -- engaged during the months between face-to-face meetings?

Answer: Keeping CAB momentum going in between meetings is a key element to overall program health and success. This can be accomplished by creating a strong communications plan for the following 12-18 months and sharing all meeting outputs including the meeting materials, meeting report, committed actions and any meeting work streams, research or publications. Your stakeholders should move quickly on accepted actions and be prepared to provide updates at future CAB engagements. Second, holding robust interim strategy calls focused on a shared challenge, member-desired content and updates on the above should be planned and conducted with the same preparation that an in-person meeting involves. Finally, getting your members active in marketing activities (e.g. case studies, video testimonials, webinars, etc.), serving as sales references or speaking at your company events is a great way to leverage the positive environment your CAB meeting likely created.

Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


In the News
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


According to the latest Customer Advisory survey of 100+ B2B company respondants, the top metrics to measure CAB success are: 1) Actionable Insights Collected, 2) Customer Testimonials, 3)  New Product Enhancements, and 4) Case Studies.

Get the report here >> 


Recent Testimonial


“The Customer Forum went very well. Ignite did a great job prior to the event helping to get us on track and we really liked her moderation of the meeting. It gave our team the opportunity to really listen to what the customers were saying which was the goal.”

Monica Racz
Manager of Events

See more Ignite customers>>

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About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >>