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Customer Advisory Board Best Practices and Tips

Companies that host customer advisory boards benefit from a retention rate of 95% amongst CAB program participants. Learn more>>

Scholarship Winner

Customer Advisory Board Scholarship

Ignite is pleased to announce the winner of its second-annual customer advisory board scholarship program. The 2016 winner is Lewis Brownlee, a PhD student at the University of Arizona, who was presented a $1,000 scholarship from Ignite. Congratulations Lewis!

Ignite seeks to help students of diverse backgrounds by offering this scholarship to help with the costs of higher education.

More info >>

Recent Testimonials

“Ignite helped to make SBS’ first Executive Advisory Board Meeting a big success. We received very positive feedback from the internal SBS team and our advisory board members. We greatly appreciate the knowledge and professionalism of the Ignite team and look forward to cultivating our relationship further.”

Carol Stabile, CAMS
Senior Business Manager
Safe Banking Systems

See what others are saying about Ignite>>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs.

Learn more>>

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Contact Us

Phone: 888.667.7027

FREE CAB Consultation

Have a question? Speak to an advisory board expert>>

CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In The News

Pragmatic Marketing Customer Advisory Board Blog Post

Customer Advisory Board Challenges and Solutions

Attack of the Customer Advisory Boards!

This article on Pragmatic Marketing describes what customer advisory board (CAB) managers can do if things go wrong at their next CAB meeting. The piece provides several real-world CAB meeting incidents and suggested solutions. Read more>>

Upcoming Events

Customer Advisory Board Training

CAB Manager Training: April 25-26, 2017, Atlanta, GA

Ignite will again offer its renowned Customer Advisory Board Manager training in 2016. The training garners rave reviews from attendees, and is a MUST-ATTEND event for anyone managing a CAB program.

More information & register>>

CAB Facilitator Training: April 26-27, 2017,  Atlanta, GA

Due to high demand from CAB training participants, Ignite is again offering a comprehensive, 2-day training program designed specifically for CAB meeting facilitators. The in-person training will include guidance on obtaining meeting objectives, managing an engaging discussion, and satisfying the high expectations of meeting participants.

More information & register>>


Customer Advisory Board Best Practices Sharing Annual Conference Event Wrap

Ignite recently attended the association annual conference #CABorgConf in Boston, which gathered over 50 CAB practitioners to share best practices, challenges and solutions. Eyal Danon, President of Ignite, spoke about creating compelling CAB meeting agendas.

Read the complete recap>>


PDMA Customer Advisory Board Best Practices Webinar

Webinar: Collecting Product Input through a Well-Managed Customer Advisory Board Program

Sponsored by the Product Development and Management Association (PDMA), this webinar details the top 5 benefits of a well-run customer advisory board (CAB) program, and top 10 tips on how to create a world-class CAB initiative.

Watch the webinar on-demand>>

Ask Eyal

Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal: We are having trouble recruiting members for our customer advisory board program, and have had several members drop out of our CAB in the last few months. Do you have any advice for effective CAB recruiting?

Answer: We hear this challenge from CAB managers quite often, and it is one shared by many companies.

The first thing we advise is to remember that advisory boards must be established with shared challenges and mutually beneficial value for the members (first) and the host company (second). This value must be delivered to potential members as part of the recruiting process. (If your CAB meeting is comprised primarily of company PowerPoint presentations and product demos, your CAB is likely not established with mutual value in mind.)

Second, we advise a robust recruiting process, in which compelling materials, such as a printed charter and recruitment letters are delivered – ideally in person by those with established customer relationships – to potential CAB members. (If your company is emailing CAB invitations from a marketing person or event planner, you will likely see inferior recruiting results.)

Finally, it’s key to continue engaging with you CAB members in between meetings, gathering their input on corporate strategic topics, and providing progress on the actions your company has taken based on their previous input.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.