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CAB Newsletter


CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📰 In the News

5 Tips for Partnering with Your Sales Team, and 5 Marketing Functions You’ll Need to Support Your Customer Advisory Board Program

To launch your customer advisory board (CAB), you will need to gather the approval of your executive team and the support of various departments – including sales and marketing – to help with recruiting members and creating content for your meetings. 

👉 Read now → (5 Tips for Partnering with Your Sales Team on your CAB)

👉 Read now → (5 Marketing Functions You'll Need for Your CAB)

Our Favorite Customer Advisory Board Social Activities and Member Gifts

Over the holidays, the Ignite team reflected on their favorite CAB social activities and gifts that made the most impact.

👉 Read now → (Favorite CAB Social Activities)

👉 Read now → (The Best CAB Gifts)


Six Tips for Minimizing Customer Advisory Board Content Procrastination

A flurry of last-minute content creation just before your CAB meeting can have a negative impact in front of your very best customers, negating your hard work and investment.

👉 Read now →

🖥️ Webinar

2023 Workshop CAB Business Case-PNG

CAB Workshop: How to Create a Business Case for Your Customer Advisory Board

📅 February 22nd2 - 3 PM ET

In this CAB Workshop, we will talk about how to create a compelling business case for initiating or maintaining a customer advisory board (CAB) program. We'll cover key questions to ask and data to gather to document the benefits, costs, risks, budget, and timeline of a CAB program. 

Whether you're just starting out or looking to secure ongoing support for an existing board, this workshop will provide you with the knowledge and resources you need to get your CAB program up and running.

👉Sign up for the workshop


🖥️ On-Demand Webinar

Webinar INSIGHT CxO Council 1200 x 630  Watch Now

Fireside Chat: Key Learnings from the Insight CxO Client Advisory Council​

Learn how Insight, a Fortune 500 company, launched its CxO Client Advisory Council. They share their program structure, ways to keep members engaged, lessons learned and future plans.

👉 Watch now


🎫 Events

Customer Advisory Board Conference 2

CAB Association Virtual Conference

📅 March 28th, 2023 ⏰ 11 AM - 2:40 PM ET

After a hiatus, the CAB Conference is back! 100% virtual. 100% free.

👉Don't miss the amazing speaker lineup: Citrix, Adobe, Google, Ignite Advisory Group, VMware, and SlapFive.👈

The Customer Advisory Board association conferences are excellent professional development venues. Regardless of your program size or maturity, you'll gain valuable advisory board insights. With so many best practices shared, attendees leave energized. Past attendees say they learned new strategies to take their CABs to the next level.

👉 View the agenda →

👉 Sign up now →

Ask Eyal

Eyal-Danon-100x100-1 Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

❓ Question: Dear Eyal, Due to the number of participants attending our next CAB meeting, we are considering using microphones to ensure everyone is heard. Do you recommend doing so? 

✔️ Answer: Sometimes, in even the smallest rooms, it may be hard to hear everyone. Some people just talk louder than others, and the dreaded “quiet talker” can bring a meeting to a halt. Using microphones may sound like a solution. However, passing a microphone around can be awkward and slow, and really drag down a meeting flow. Some people are even afraid of microphones and will not talk naturally into them. Instead, we recommend keeping the meeting room small and the number of participants low (under 20), and, most importantly, using an experienced facilitator who can guide participants to project and (literally) set the tone.

Got a CAB management question for Eyal? Email him at We could include your question in the next CAB Connection.


📰 In the News
🖥️ Webinar
🎫 Events
📄 Blog
❓  Ask Eyal
⭐About Ignite

💡 Did you know?


One of the top reasons CABs fail is due to a lack of executive ownership. As such, CAB managers need to make sure their program objectives are aligned with corporate strategies, such as entry into new or adjacent markets, new product launches, M&A activity, new pricing and procurement models or other initiatives.

👉 See the “Top 10 Reasons CABs Fail”

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💻 Contact Us

Phone: 888.667.7027

💻 Schedule a Call with Ignite

Want help with your advisory board program? Let's talk.

👉 Schedule a call with an Ignite CAB expert →

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables to deliver a clear ROI. 👉 Learn more