Customer Advisory Board Connection Newsletter Spring 2016
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Did you know?


Customers that participate in CABs are more likely to recommend their host companies. In fact, CAB member participation in reference programs, testimonials and thought leadership efforts is 57% higher than non-CAB members. Learn more>>


Ignite is pleased to announce that we are again offering a $1,000 scholarship to a current undergraduate or graduate student. We seek to help students of diverse backgrounds by offering this scholarship to help with the costs of higher education.

Know a student interested in a career in customer marketing? More info here>>

Recent Testimonials

"Ignite Advisory Group’s extensive library of best practices, methodologies and templates has been instrumental in the overwhelming success of our Customer Advisory Board. O3b is based in the Netherlands and Ignite was able to provide outstanding coaching and mentoring from a long distance….. helping us to build a highly effective board."

Elly Domene
Director Global Customer Advocacy
O3b Networks

More testimonials>>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives at key accounts through high-impact customer and partner advisory board programs.

Learn more>>

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Contact Us

Phone: 888.667.7027

FREE CAB Consultation

Speak to a CAB expert now>>

CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

Free On-Demand Webinar

Creating and Managing a Successful Customer Advisory Board (CAB) Program

Hosted by Pragmatic Marketing, this exciting webinar featured best-practice guidance from Ignite Advisory Group as well as use case examples from Adobe, providing practical advice towards building a successful CAB program.

Watch Now >>

In The News

3 Key CAB Benefits for Services Professionals

This article posted at the TSIA (Technology Services Industry Association) website describes the role customer advisory boards (CABs) are playing in helping tech providers refine and expand their services offerings, grow adoption and consumption of services, and increase services revenue.


7 Keys to a Successful Customer Advisory Board Program

Tips and customer advisory board best practices from Gavin Nathan of Ignite Advisory Group and Alison Lutjemeier, Senior Manager, Customer Advisory Board, Adobe.

Read more>>

Upcoming Events

CAB MANAGER Training: Sept. 20-21, Atlanta

Ignite will again offer its renowned Customer Advisory Board Manager training this Fall. The training garners rave reviews from attendees, and is a MUST-ATTEND event for anyone managing, overseeing or sponsoring a CAB program or involved in customer engagement or success.

Register Now>>

CAB FACILITATOR Training: Sept. 21-22,  Atlanta

Due to popular demand, Ignite will again host its new, 2-day training program dedicated to CAB meeting facilitators. The comprehensive training will include guidance on obtaining meeting objectives, managing an engaging discussion, and satisfying the high expectations of meeting participants. The training received rave reviews from attendees, and sold out previously.

Register Now >> Conference 2016: October 5-6, Boston

Customer Advisory will host the largest conference in the world focused on customer advisory boards. This annual conference represents an excellent professional development venue regardless of your program size or maturity. With so many best practices being shared from real-world CAB practitioners, attendees leave energized and ready to implement numerous lessons learned to take their CAB programs to the next level.

Learn More>>

Ignite at the TSIA #TSW16 Expo: Ignite President Eyal Danon meets with attendees at the recent Technology Services Word conference held in San Diego.

Ask Eyal

Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal, we’ve been successful with our CAB program, and are being asked to apply the same operational practices to other executive planning engagements. Do you have any advice here?

Answer: We recently were asked to help manage and facilitate one of our CAB customer’s internal executive planning meetings. The engagement was a big success – strategic planning for their entire year was completed in one day! We at Ignite believe that applying the proven methodologies and best practices for CAB preparation can be applied to various other executive engagements. This is especially true in the areas of meeting preparation, structure, facilitation and action planning. As such strategic planning meetings are often critical to the company’s success, they demand the dedication, investment, planning and outside experts to ensure their success. Ignite VP of Marketing Rob Jensen wrote a compelling blog on this very subject here.

Got a CAB management question for Eyal? Email him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.

New Ebook

"Beginner’s Guide to Establishing a World-Class Customer Advisory Board"

This new, 4-part ebook series is an ideal resource for those new to CABs, and provides guidance on the various types of CABs, what makes CABs work, and how to establish a successful, long-term program.

Download now>>