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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


8 Must-Haves for Every Customer Advisory Board Meeting

While content for every CAB meeting will vary depending on meeting goals and member-desired topics, here are some essential elements that should be included as part of every CAB agenda.

Read CMS Wire article now >>


Keeping Customer Advisory Council Momentum Going In-Between Meetings

You don’t want the input received and relationships initiated at your last face-to-face CAC meeting to go silent – you could risk having participants forget about their ideas, follow-ups and goodwill.

Read Forbes article now >>


Key Attributes of Strong Customer Advisory Board Program Managers

Along with executive sponsors, CAB program managers are a crucial member of CAB teams and can make or break an advisory program.

Read Pragmatic Marketing article now >>



[Live Webinar] Determining Customer Advisory Board ROI & Closing the Feedback Loop

Join us March 13th at 2PM Eastern // 12PM Mountain // 11AM Pacific

Adobe's Lauren Johnson, Program Manager, Experience Cloud CAB, will share CAB best practices and strategies based on her experience managing 300 CAB members across Adobe's global CAB program (in North America, Australia/New Zealand, and EMEA). She'll talk about how Adobe structures its 300-member CAB program, how they measure ROI and what KPIs Adobe uses, and how to close the feedback loop and ensure CAB momentum year round. 

Sign up for the webinar with Adobe now>>



 [Webinar On-Demand] CAB Strategy and Planning

Discover 12 important advisory board questions to consider before your next CAB engagement—and learn best practices and tips you can implement leading up to and during your in-person meeting.

Watch the webinar on demand now>>

More CAB resources>>



Ignite CAB Manager Training: February 27-28, 2019, Miami - Just two seats left!

Each year, Ignite hosts comprehensive training for customer advisory board managers to learn proven best practices, develop their program management skills, and apply these lessons to their own advisory board initiatives.

Secure your seat for CAB Training >>


Customer Advisory Board .org Conference 2018 Recap

The annual Customer Advisory conference took place December 4, 2018 in Boston. Over 40 CAB and marketing professionals came together to hear and share CAB strategies and best practices.

Read the CAB conference recap now >>

Ask Eyal

Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal, in your opinion, what are the top factors that makes a customer advisory board program a success?

Answer: While there are many elements that make a CAB program flourish, the top success factor in the eyes of participating members would be seeing that their ideas and suggestions are being heard by the host company, and leading to material changes that are reported back to them. (The opposite is also true: if members don’t see that their input is being acted upon, they will quickly lose interest.) For host companies, the most critical success factor is that they fully commit to doing a CAB program well, and that it is led by a strong executive sponsor. Additional success elements for host companies include uncovering new ideas and business opportunities, improving product and service offerings, increasing business with CAB members and other customers, and discovering new messaging and marketing opportunities.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


In the News
CAB Case Study
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


The top reason customer advisory board programs fail is that they take too much work – certainly more than executives think they will. Why do CABs fail? Learn more>>

CAB Resources 

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CAB Case Study


Seeing the Future of Work: Perspectives from AVI-SPL Customer Advisory Board Members

At the AVI-SPL Customer Advisory Board (CAB) in-person retreat held in the fall of 2018, CAB members shared valuable insights on how they see and plan for the future of work.

Read the CAB article now >>

Recent Testimonial


“I am so glad that I didn’t attempt to start a CAB without attending Ignite CAB Training! I learned about things I had not even considered. I’m very happy to have learned from the experts on how to do this right.”

Christine Moore, Customer Advocacy Program Manager, Wiley

See more customers>>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more about Ignite>>

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