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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

In the News


Is it Time for Your Startup to Form a Customer Advisory Board?

Startups should consider that the moment will one day be right for a customer advisory board, and they should explore how a board would serve both the business and its customers.

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10 Ways to Measure the Success of your Customer Advisory Board Program

Measuring the success of your CAB will be important for your CAB members and your own company executives.

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4 Crucial Elements to Determine in Your Customer Advisory Board Executive Sponsor Kickoff

Once the executive sponsor is in place, one of the first things to accomplish will be determining the key strategic elements of the CAB program.

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Upcoming Events


Virtual CAB Training: CAB Manager Training without the Travel!

Our training emphasizes practical experience based on working with the world’s leading companies to advance the collection of customer insights, executive voice of the customer, market research and sales and marketing strategies. Join us and your peers at the our next session: June to July 2019.

Learn more>>

Upcoming Webinars


[Live Webinar] Building Value for Wolters Kluwer and Its Customer-Advisors: Our CAB Experience // May 22, 2019 // 1-2PM EST

Guest speaker Angela Nichols, Senior Manager, Global Advisory Boards for Clinical Effectiveness, a business unit of Wolters Kluwer, will share how she drives value for the business and CAB members from their CAB. In her 4 years in the role, she has been responsible for more than 20 in-person Advisory Boards held around the world, as well as more than 30 virtual meetings.

Sign Up Now // Live Webinar // May 22nd >> 


On-Demand Webinars


[On-Demand Webinar] How Adobe Determines Customer Advisory Board ROI and Closes the Feedback Loop

Adobe’s Lauren Johnson shares her best practices and strategies based on her experience managing 300 CAB members across Adobe’s global CAB program.

Watch Now >>

Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards. 

Question: Eyal: What’s the biggest misconception about starting a customer advisory board, that you see in the marketplace?

Answer: When it comes to planning a strong customer advisory board program, one of the top mistakes we see companies make is not allowing enough planning time. We’ve actually spoken to companies that desire to start a CAB program, but already set a planned initial meeting date a mere 4 to 6 weeks after kicking off their program! To establish a robust CAB initiative, there are many step we recommend a company take, such as creating a strong charter, recruiting members, engaging with them and company stakeholders for content, and creating the material for the initial meeting. If done right and allowing for scheduling with the busy executives involved, these step can take about 6 months to complete. Rushing them or cutting corners can create a less than optimal inaugural meeting experience.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.



In the News
CAB Best Practices Blog
Ask Eyal
CAB Resources
About Ignite

Did you know?


A Canadian study showed that sales growth is strong for companies instituting a customer advisory board. In the first three years after starting a CAB, averages sales grew 66.8% compared with a growth of 22.9% in the three previous years. Learn More >> 

Guest Blog


5 Reasons Why Your Business Needs a Customer Advisory Board

Optimizing interactions with top clients is a universal desire for companies. The more challenging aspect of achieving this seems to be how marketers are supposed to do so.

Read now>>



PODCAST: Proven Best Practices for Engaging Your Customers

Engaging customers in an advisory capacity or making it really easy for them to publicly endorse your business may be more cost-effective than lead generation or an advertising campaign.

Listen Now >>

CAB Resources 

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Contact Us

Phone: 888.667.7027

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>