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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.
In the News
Is it Time for Your Startup to Form a Customer Advisory Board?
Startups should consider that the moment will one day be right for a customer advisory board, and they should explore how a board would serve both the business and its customers.
Virtual CAB Training: CAB Manager Training without the Travel!
Our training emphasizes practical experience based on working with the world’s leading companies to advance the collection of customer insights, executive voice of the customer, market research and sales and marketing strategies. Join us and your peers at the our next session: June to July 2019.
Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer and partner advisory boards.
Question: Eyal: What’s the biggest misconception about starting a customer advisory board, that you see in the marketplace?
Answer:When it comes to planning a strong customer advisory board program, one of the top mistakes we see companies make is not allowing enough planning time. We’ve actually spoken to companies that desire to start a CAB program, but already set a planned initial meeting date a mere 4 to 6 weeks after kicking off their program! To establish a robust CAB initiative, there are many step we recommend a company take, such as creating a strong charter, recruiting members, engaging with them and company stakeholders for content, and creating the material for the initial meeting. If done right and allowing for scheduling with the busy executives involved, these step can take about 6 months to complete. Rushing them or cutting corners can create a less than optimal inaugural meeting experience.
Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection.
Contents
Events Webinars In the News CAB Best Practices Blog Podcast Ask Eyal CAB Resources About Ignite
Did you know?
A Canadian study showed that sales growth is strong for companies instituting a customer advisory board. In the first three years after starting a CAB, averages sales grew 66.8% compared with a growth of 22.9% in the three previous years. Learn More >>
Guest Blog
5 Reasons Why Your Business Needs a Customer Advisory Board
Optimizing interactions with top clients is a universal desire for companies. The more challenging aspect of achieving this seems to be how marketers are supposed to do so.
PODCAST: Proven Best Practices for Engaging Your Customers
Engaging customers in an advisory capacity or making it really easy for them to publicly endorse your business may be more cost-effective than lead generation or an advertising campaign.
Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more>>
Ignite Advisory Group
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NJ
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Eyal Danon is the President and Founder of 
