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CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors. 

📘Thought Leadership


Key Drivers of High-Performing Customer Advisory Boards

Unaware of how other companies manage their CAB programs, and unsure of what CAB success looks like? Learn best practices from global B2B companies running successful CAB programs. Featuring marketing leaders from ABB, AVI-SPL, Forcepoint, Ryder, UPS Capital, and Wolters Kluwer.

Access here>>

📰In the News


Seven Keys to Keeping Customer Advisory Board Programs Fresh

To be successful over the long term, CAB programs must evolve to meet the changing needs of its members and the program itself.

Read now >>


Best Way to Engage Customers, Gather Feedback and Engender Brand Loyalty? Think Customer Advisory Boards

Here are the top 5 benefits your company can get from a well-run customer advisory board program.

Read Now >>



Online CAB Training: March 11, 18 & 25, 2020

Ignite offers the most comprehensive and interactive Customer Advisory Board Training online for CAB practitioners – our previous training participants rated our program 90% or higher.

CAB Training Online - March 2020 Group:

  • Pre-Training Group Briefing: Wednesday, March 11, 1 Hour (2:00-3:00PM EST)
  • CAB Training Online, Half Day: Wednesday, March 18, 3 Hours (12:00-3:20PM EST)
  • CAB Training Online, Half Day: Wednesday, March 25, 3 Hours (12:00-3:20PM EST)

Sign up for training>>


Customer Advisory Board .org Conference 2019 Recap

The annual Customer Advisory conference took place December 5, 2019 in Boston. Over 50 CAB and marketing professionals came together to share CAB strategies and best practices.

Read now >>

💻Live Webinar

Proven 4-Stage Process for Managing Customer Advisory Boards

February 25, 2020
1:00 PM EST // 10:00 AM PST

Discover the 4 primary steps for establishing a robust CAB program, and learn how to manage each stage to optimize overall success of your CAB program. We'll share top tips and strategies per CAB phase—from CAB creation to implementation and ongoing management—
and templates Ignite uses at every CAB phase.

GavinNathan_HeadshotPresented by: Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group

Sign up now >>

💬Ask Eyal

Eyal-Danon-Ignite-Advisory-Group-200wEyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards. 

Question: Eyal: What are the best cities in which to hold a CAB meeting?

Answer: The best places to hold a CAB meeting are usually major cities that offer direct flights into them – think New York, Chicago, Atlanta, Dallas, Denver, San Francisco, London, etc. Smaller, harder-to-reach locations (e.g. Asheville, NC) that involve extra travel time are usually not preferred by CAB members. In addition, we do not recommend vacation destinations (e.g. Hawaii or the Caribbean), as this sends the wrong message about your CAB program. To pick the best city for your company, examine where your CAB members are located, and try to pick the one that is closest to the most members. Then rotate using different cities for future meetings.

Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.comYour question could be included in the next CAB Connection.


📘 Thought Leadership
📰 In the News
🎟️ Events
💻 Webinar
📄 Best Practices Blog
🎧 Case Study Podcast
💬 Ask Eyal

💡Did you know?


CABs can help your company with feedback on mergers and acquisitions. Ryder acquired a company as a direct result of its CAB member input. Learn more>>

📄CAB Best Practices Blog

Post-CAB Meeting: Five Action Tracking Must-Do Tips 
We not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies often stumble here.

More Ignite blogs:
Why Interview Customer Advisory Board Members? 8 Tips for Success

Customer Advisory Board Member Gifts: 5 Tips to Consider

What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme

Visit the Ignite blog page >>

🎧CAB Case Study Podcast


Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver

Kelly Bousman, SVP of Global Marketing for AVI-SPL, describes the powerful role a CAB can play in your business – and one of the most direct and effective ways to capture voice of the customer.

Listen now >>

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FREE CAB Consultation

Looking for help with your CAB program? Schedule a free consultation with an Ignite CAB expert >>

About Ignite Advisory Group

Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >>