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title: Customer Advisory Board Best Practices Newsletter, Winter 2020
description: CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board Managers, Facilitators and Executive Sponsors.
---

 CAB Connection is a quarterly resource newsletter for Customer Advisory Board Managers, Facilitators and Executive Sponsors. 

| Not rendering correctly? View this email as a web page here. SHARE   CAB Connection is a quarterly resource newsletter from Ignite Advisory Group for Customer Advisory Board (CAB) Managers, Facilitators and Executive Sponsors.  📘Thought Leadership Key Drivers of High-Performing Customer Advisory Boards Unaware of how other companies manage their CAB programs, and unsure of what CAB success looks like? Learn best practices from global B2B companies running successful CAB programs. Featuring marketing leaders from ABB, AVI-SPL, Forcepoint, Ryder, UPS Capital, and Wolters Kluwer. Access here>> 📰In the News Seven Keys to Keeping Customer Advisory Board Programs Fresh To be successful over the long term, CAB programs must evolve to meet the changing needs of its members and the program itself. Read now >> Best Way to Engage Customers, Gather Feedback and Engender Brand Loyalty? Think Customer Advisory Boards Here are the top 5 benefits your company can get from a well-run customer advisory board program. Read Now >> 🎟️Events Online CAB Training: March 11, 18 & 25, 2020 Ignite offers the most comprehensive and interactive Customer Advisory Board Training online for CAB practitioners – our previous training participants rated our program 90% or higher. CAB Training Online - March 2020 Group: Pre-Training Group Briefing: Wednesday, March 11, 1 Hour (2:00-3:00PM EST) CAB Training Online, Half Day: Wednesday, March 18, 3 Hours (12:00-3:20PM EST) CAB Training Online, Half Day: Wednesday, March 25, 3 Hours (12:00-3:20PM EST) Sign up for training>> Customer Advisory Board .org Conference 2019 Recap The annual Customer Advisory Board.org conference took place December 5, 2019 in Boston. Over 50 CAB and marketing professionals came together to share CAB strategies and best practices. Read now >> 💻Live Webinar Proven 4-Stage Process for Managing Customer Advisory Boards February 25, 2020 1:00 PM EST // 10:00 AM PST Discover the 4 primary steps for establishing a robust CAB program, and learn how to manage each stage to optimize overall success of your CAB program. We'll share top tips and strategies per CAB phase—from CAB creation to implementation and ongoing management— and templates Ignite uses at every CAB phase. Presented by: Gavin Nathan, Senior Consultant & Partner, Ignite Advisory Group Sign up now >> 💬Ask Eyal Eyal Danon is the President and Founder of Ignite Advisory Group, and a world-renowned expert on customer advisory boards.  Question: Eyal: What are the best cities in which to hold a CAB meeting? Answer: The best places to hold a CAB meeting are usually major cities that offer direct flights into them – think New York, Chicago, Atlanta, Dallas, Denver, San Francisco, London, etc. Smaller, harder-to-reach locations (e.g. Asheville, NC) that involve extra travel time are usually not preferred by CAB members. In addition, we do not recommend vacation destinations (e.g. Hawaii or the Caribbean), as this sends the wrong message about your CAB program. To pick the best city for your company, examine where your CAB members are located, and try to pick the one that is closest to the most members. Then rotate using different cities for future meetings. Got a CAB management question for Eyal? eMail him at eyal.danon@igniteag.com. Your question could be included in the next CAB Connection. Contents 📘 Thought Leadership 📰 In the News 🎟️ Events 💻 Webinar 📄 Best Practices Blog 🎧 Case Study Podcast 💬 Ask Eyal 💡Did you know? CABs can help your company with feedback on mergers and acquisitions. Ryder acquired a company as a direct result of its CAB member input. Learn more>> 📄CAB Best Practices Blog Post-CAB Meeting: Five Action Tracking Must-Do Tips  We not only get a lot of questions about how to prioritize, manage and track resulting meeting action items, we see companies often stumble here. More Ignite blogs: Why Interview Customer Advisory Board Members? 8 Tips for Success Customer Advisory Board Member Gifts: 5 Tips to Consider What’s in a Name? Three Tips for Setting a Powerful Customer Advisory Board Theme Visit the Ignite blog page >> 🎧CAB Case Study Podcast Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver Kelly Bousman, SVP of Global Marketing for AVI-SPL, describes the powerful role a CAB can play in your business – and one of the most direct and effective ways to capture voice of the customer. Listen now >> Forward this newsletter to a colleague & subscribe. Click here >> Got ideas or a request for the next issue? Click here>> Follow Us Contact Us Phone: 888.667.7027 info@igniteag.com FREE CAB Consultation Looking for help with your CAB program? Schedule a free consultation with an Ignite CAB expert >> About Ignite Advisory Group Ignite Advisory Group is the world’s leading consultancy focused exclusively on customer and partner advisory board programs for global B2B companies. Ignite’s proven methodology for managing and evolving Customer Advisory Boards (CABs) includes a 4-stage process, encompassing 48 deliverables and measured by 20 metrics to deliver a clear ROI. Learn more >> Ignite Advisory Group   560 Sylvan Ave., Suite 3160    Englewood Cliffs,  NJ   07632    You received this email because you are subscribed to Marketing Information from Ignite Advisory Group. 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